-Managment: Performance KPI`s management to drive results (volume, share, profitability, brand equity, etc)
-Comunication: Develop communication elements, such as TV spots, packaging materials or digital, and product news or improvements, and all MKT activities, in light of the growth strategy for the Global Targets.
-Strategy: Lead annual Brand planning. Assist in developing and presenting long term plans and strategies as well as annual plans for adult brands. Leverage analytics to diagnose brand performance to develop winning strategies.
-Managing stakeholders: Lead agencies (ATL, BTL, Digital), interface with corporate teams (Comunication, Digital, CMI, Legal, Supply, etc). Lead initiatives with a cross-functional team (Regional MKT, R&D, Operations), to ens...