Perform diagnosis of potential growth of the area and plan the sale and distribution of the volumes by Distributor, products and clients (retailer), aiming to achieve the targets sell in, sell out, market share, controlled coverage, and numeric distribution
Ensure the monitoring routine and periodic analysis of the results, defining and implementing plans of action, correction and improvement of the area
Lead a governance of visits and business meetings with Distributors from the area, by providing them relevant management information that could improve their performance and giving visibility to the strategy of short, medium and long-term of the Cia
Manage the implementation of the price policy suggested by the Cia
Be aware of the movement of the market, as well as actions of competitors, ...